Man, I am officially obsessed. At the end of last year I went to the cinema to watch SMTown live in Tokyo 3D expecting to see my plastic doll bb's EXO just to be disappointed because it was SMTown 2011, not 2012, BAH. The ticket was more than three times the price of regular movies. I was bored and annoyed by the screaming and was hungry. Not sure if the money and energy I spent for the movie was worth it :( Of course I've got to see SHINee and SuJu and the 3D effect was cool but the performances felt so old (it is). Taemin was super tiny.

Continuing my obsession, I was watching EXO's MAMA MV review by Eat Your Kimchi yesterday and they mentioned the fact that SM seems to be spending all of their money for EXO's debut, and kind of went low budget with other already popular groups like SuJu. I've never thought about this before but holy shit, they're right. SuJu's videos are all them in a futuristic looking indoor studio with some fancy wardrobe, that's it.

While EXO, let's see.
- Detailed design concept, including those for accesories and outfits
- 23 teasers before their debut
- 3 music videos each group (2 prologue singles, 1 debut single); 6 music videos in total. The videos has long animation, special effects, computer graphics, outdoor shooting, face painting, complete sets, and a narration that is said to be Morgan Freeman.

( blah blah blah )