03 October 2020 @ 08:03 pm
BTS in the Pandemic  
In the beginning, I was sad that the tour was canceled and all, but really, there's a silver lining to everything. Other than the never-ending content we're getting, I'm pleasantly surprised to know that BTS has been gaining more popularity during the pandemic than ever. And if we look at it more closely, Big Hit is probably making more profit by spending significantly less money by doing everything locally. Aside from not being able to meet fans, it's probably better for BTS, too. There's no need for stressful air travel for the whole entourage. There's no need to pay attention to the time difference, no jet lags, no separation from families and family pets, no need for extra security because they're in high risk / public / crowded area, (mostly) no exposure to persistent fansite photographers and paparazzi. Plus as much as I love ON and I would love to be at MOTS Tour in person, I could imagine how taxing the whole set would be for their bodies. I'm okay with not witnessing them dying in the backstage ever again.

With the release and success of Dynamite, they have been the busiest they've ever been. Numerous radio, tv, magazine interviews, lots and lots of performances, magazine cover shoots, all while commuting to their own studio to work on their new album, in the comfort of their own city. This is actually crazy! They hit number 1 on the Hot 100 chart for THREE weeks with Dynamite so effortlessly without even having to release an album, write the song by themselves, display a high-level choreography, or step outside of the country. It's just a fun little magical song! They performed it everywhere but also back home!

All of their performances are in-house production, they are working with studios they're comfortable and familiar with. Because the production company is local, it's easy to communicate and arrange how they want everything to look like from the set, the atmosphere, the stage, the lighting, etc. The camera work is perfect! EVERYTHING is perfect! And these performances get millions of views in just one day, BTS is getting the popularity, and the station/program/whoever inviting them is getting the attention. Win-win. Great.

The downside is probably not having as much material to be sold as movies, DVDs, and photo books as in previous years. We don't know how the situation will be next year, and we're also still waiting for more details on how they'll be handling their military duty.
Tags:
 
 
Current Mood: content