Well it actually started last week when they posted Epiphany but they finally posted teaser photos!!! This is the final installment for Love Yourself series!!!

I was thinking to go swimming this morning so I went to bed early yesterday just to miss the teasers, haha. So they posted the S & E version concept photos and I have to say ... I have mixed feelings about them.

One, I am (slightly?) happy to see that finally Big Hit explores a more avant garde concept and NOT JUST PHOTOS OF BOYS LYING AROUND AT HOME WHICH I HATE. I love the outfit, I love the styling, I love the color tones.

Two, the pictures as a whole though.... is kind of mediocre in terms of quality? Like an art student project level mediocre. A for effort. I mean if you want to go avant garde, go all the way, do it with known fashion photographer.

Some of the S version photos are creepy, but creepy is actually alright. Art which prompts reaction is good, and creepy is a reaction. But like, what is this angle? What is the purpose of this?

The E version is beautiful yes. The colors are soft, the concept is unique, the flowers and outfit are pretty. But the graphic work is - for the lack of a better term - mediocre. To execute highly artistic concept like this you must come up with a better work. This is like trying to come up with something but it doesn't look good enough so they blurred most of it out so people doesn't see the lack of finesse. Hell, kids on tumblr and deviantart can come up with something better than these if they're given the right materials.

Both has great concepts but lack of finesse, lack of intention. Good direction, though.

I appreciate the attempt and I'll take what I can anyway lol. I will held on to my dream of ever seeing Bangtan in a full-blown high fashion concept styled and photographed by world-class persons of the industry.